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Frequently asked questions

What upfront costs are involved?

Starting a new location involves no upfront fees, such as franchise fees. We will complete your training for free, all you need to do is ensure you have all the right equipment and order the initial ingredients and packaging, which cost around £1,400.

How much can I expect to trade? What will my profits be?

Typical kitchens trade between £2,500 and £8,000, depending on their location and the quality of their operations. You can expect sales to be above £2,000 from the 4th week, with growth continuing if you’re cooking the food well and quickly. Margins sit between 18-20%, so you will be profiting between £400 and £1,500 per week.

How much does it cost me? Are delivery fees included?

You will be charged a percentage of your sales, exactly the same way as delivery apps charge for your own brand. This includes the brand franchise fees and delivery app fees. We handle all payments and you will get paid every week on Friday.

What support will I receive?
We provide 24/7 support, whether that’s related to driver, supplier or customer issues. Our AI technology sends daily operational updates and proactive weekly reviews on Whatsapp. Our operations team will visit your kitchen regularly to help with training and management.
Will I need to pay for marketing?

We take care of all marketing including social media and in-app advertising with special offers that we pay for. You will contribute £50 per week towards in-app advertising which will help build your visibility and generate sales. 

How long does it take to go live?

You can go live in as quickly as two to three weeks. Once you sign up, we will order the delivery tablets, introduce you to your account manager, help you place the initial stock order, and schedule training with our launch team at a date that suits you. During training, we ask that all staff attend and pay attention, without major disruptions from your own operations.

Will it work in my area?

Yes. We are careful to only partner with well established brands that have large followings and a strong brand name. This means when we open in new locations there is existing demand and sales from Day 1. 

How hard is it to prepare the food?

Our brands are engineered for delivery operations with simple cooking and negligible food waste. They come with bespoke and high-quality ingredients. 

Will I be running your brand as part of my menu?

No, our brand partners sit alongside your own operation and you will receive orders through separate delivery tablets. Only qualified, pre-approved locations can offer the food in person.

Why should I work with you instead of creating and selling my own brand?

Our brands are optimized for delivery, offering world-class COGS (cost of ingredients) and simple cooking processes. These brands have been built by their founders over decades and benefit from storefronts and a large social media following. They are in high demand with customers, and our marketing engine ensures high visibility on delivery apps. This means you will achieve higher sales with comparable costs, and without the headaches of running your own brand.

Will this increase my utilities?

Expect only a negligible increase in utilities. Most of the cooking is done by us, and the remaining processes can be completed with your existing equipment.

Is the food high quality?

Yes. All of our partner brands’ food is high quality and we expect our host kitchens to uphold these standards. 

Do I need to hire new people? How does the partnership impact labour costs?

You don’t need to hire new people to get started as staff can be cross trained to handle our brands next to your own. As sales grow, some operators find it helpful to hire more people, so they can handle peak hours across multiple brands. However, this tends to be minimal extra resources, mostly limited to peak Friday and Saturday hours.

Can I cook multiple brands?
Yes. Some of our best operators realise that our brands bring larger sales and profits than their own. They tend to cook 3-4 brands and often choose to open a storefront with one or multiple brands.